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If this is your first time buying gold jewelry, you may notice one thing: prices seem to vary from store to store.
We'd like to explain it in the simplest way possible.
The price of every piece comes from three components
01
Today's Gold Price
Fluctuates daily with the market and forms the foundation of the price.
02
Gold Weight
The actual amount of gold used in the piece.
03
Craftsmanship Fee
The work and skill required to turn gold into this piece of jewelry.
Add these three together, and you get the price you see.
Gold prices change every day, and our prices adjust accordingly
When gold prices rise, we adjust our prices. When gold prices fall, however, things become a little more complicated.
Please Note
For some products, the listed price reflects the cost at which we originally purchased the gold, rather than today's spot gold price.
In other words, even if gold prices are lower today, a piece that was acquired when gold prices were higher may not immediately be repriced to today's level.
There are two things we'd like you to know
- We do not intentionally inflate our prices to earn profits beyond normal market margins.
- At the same time, we cannot sell below our acquisition cost.
That may sound straightforward, but we believe honesty matters more than sounding nice.
Why are we telling you this?
For many people, this may be their first gold purchase—perhaps a gift for themselves, or for someone important.
Before you click "Buy," we want you to understand exactly how the price is calculated.
No black box. No sales tactics. It's really that simple.
If you have any questions at all,
please feel free to reach out to us anytime.
